then you might be interested in our previous episodes about [Lock-On] which you can find here. This contains the interviews with Andrew Dickinson, Jason Maddison, and our bonus interview with Jon and Jason from March, 2021
But what IS Lost in Cult:
Lost in Cult is a[n] independent publisher that I set up with the hopes to bring people physical content that is based around preserving video games, films, and, kind of, their legacies.
And what is [Lock-On]?
And then [Lock-On] is our first published product. It is a video game journal, which is based around the art of video games, the stories that they tell us, the communities involved. It’s all about capturing and preserving that aspect of video gaming in a physical form.
At the date of recording
September 21st, 2021
both Squidge and Jay had had their copies of Volume 001 for around two months and neither of them had finished reading them, cover to cover yet. Here’s a tweet with some photos of Squidge’s Volume 001, taken on the day he received it:
Due to the recent changes at Twitter, we are unable to embed tweets at this time. We apologise for the inconvenience.
This is something that I want to savour, and I want to read each piece, and look at each piece of art that comes with it and let that sit with me for a while - almost like I’m digesting it, you know?
And that is entirely by design, as Jon had decided that each piece in the publication had it’s own design and colour pallet.
The idea of quarterly - which is we’re switching now to a quarterly model - is so that you have time to, kind of, digest the content. We didn’t want to throw content at people continuously, we wanted it to sit a little bit.
but Jon wasn’t resting on his laurels, as he was already planning articles for Volume 004
after we’d gone off the air, Jon showed us a preview of the cover art for Volume 003. No, we’re not going to tell you what’s on there. He swore us to secrecy; with real swear words, too
And that’s not to say that the Kickstarter JUST ok, either:
[the Kickstarter campaign for Volume 002] did really well. It was one of the biggest independent magazine Kickstarter’s in history actually. So not a bad growth, that one. It, kinda, did the numbers that I wanted for Volume 005 on Volume 002.
Which lead to a discussion on how difficult it can be for projects to gain traction on social media sites without actually paying large amounts of money to the social media sites
they actually pick up on when something goes viral, and artificially block or slow it down, then ask for money to release it again - the more you know
Lost in Cult’s Many Projects
Lost in Cult isn’t just about the publication of [Lock-On], though it is their biggest success to date. There’s actually a podcast called CultCast
full disclosure: Squidge is the paid editor of that show
and a the Lost in Cult folks use a service called Steady, which is where they publish articles to on a regular basis
think of it as like Patreon, but dialled up to 11
The whole concept of it was that when you purchased a Lost in Cult product you got, like, constant content delivered as part of the service …By supporting us, you’re going to get a constant flow of content, which not many people have done, really.
Another bit of knowledge dropping came when Jay said how easy it is to inflate a website’s viewing numbers
I could write a script in the next ten minutes that would get any website a million hits
Which is why page view counts almost mean nothing, and ENGAGEMENT is key to the long term survival of any product. As Jon had pointed out, some musicians are surviving on their core fans
he used the term "enthusiasts"
buying their products. And the same happened with vinyl, and some forms of print media.
And that’s not where the rabbit hole ends, either.
I’ve heard this, first-hand, from people who write for websites: you cannot be critical of certain publishers, because you risk the ire of them pulling adverts.